Key Focus

  • The swift personal response makes prospective students much more likely to choose SNHU.
    What obstacles must be removed.
    Decisions about a prospect.s financial aid package and how much previous college courses would count toward an SNHU degree were resolved within days instead of weeks or months.
    What are the social, emotional, and functional dimensions of the job.
    Ads for the online program were completely reoriented toward later-life learners
  • This unusual level of assistance is a key reason that SNHU.s online programs have extremely high Net Promoter Scores (9.6 out of 10) and a graduation rate.about 50%.topping that of virtually every community college (and far above that of costlier, for-profit rivals, which have come under fire for low graduation rates).
    SNHU has been open with would-be competitors, offering tours and visits to executives from other educational institutions


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Knowledge Graph(Read more)

Complex Event Analysis(Read more)


High Level Topics

  • SNHU
  • BUYERS
  • JOBS
  • CONDO
  • EDUCATION
  • SCHOOL
  • PRODUCT
  • COLLEGE
  • High Level Abstractions

  • SNHU(8, 1th Order)
  • ( SNHU )(8, 1th Order)  top
  • ( SNHU, FOR-PROFIT )(1, 2st Order)  top
  • ( SNHU, COLLEGE )(2, 2st Order)  top
  • ( SNHU, WOULD-BE )(1, 2st Order)  top
  • ( SNHU, WORLD_REPORT )(1, 2st Order)  top
  • ( SNHU, UNWITTINGLY )(1, 2st Order)  top
  • ( SNHU, SCHOOL )(1, 2st Order)  top
  • ( SNHU, REVENUES )(1, 2st Order)  top
  • ( SNHU, REORIENTED )(1, 2st Order)  top
  • ( SNHU, PHONE )(1, 2st Order)  top
  • ( SNHU, OBSTACLES )(1, 2st Order)  top
  • ( SNHU, NET_PROMOTER_SCORES )(1, 2st Order)  top
  • ( SNHU, LEARNERS )(1, 2st Order)  top
  • BUYERS(3, 1th Order)
  • ( BUYERS )(3, 1th Order)  top
  • JOBS(1, 1th Order)
  • ( JOBS )(1, 1th Order)  top
  • CONDO(4, 1th Order)
  • ( CONDO )(4, 1th Order)  top
  • EDUCATION(3, 1th Order)
  • ( EDUCATION )(3, 1th Order)  top
  • SCHOOL(4, 1th Order)
  • ( SCHOOL )(4, 1th Order)  top
  • PRODUCT(1, 1th Order)
  • ( PRODUCT )(1, 1th Order)  top
  • COLLEGE(4, 1th Order)
  • ( COLLEGE )(4, 1th Order)  top
  • References

    • ( SNHU )  top
    • ( SNHU, FOR-PROFIT )  top
    • (Read more)   top ... SNHU.s online programs have extremely high Net Promoter Scores (9.6 out of 10) and a graduation rate.about 50%.topping that of virtually every community college (and far above that of costlier, for-profit rivals, which have come under fire for low graduation rates).
      SNHU has been open with would-be competitors, offering tours and visits to executives from other educational institutions
    • ( SNHU, COLLEGE )  top
    • (Read more)   top.s financial aid package and how much previous college courses would count toward an SNHU degree were resolved within days instead of weeks or months.
      What are the social, emotional, and functional dimensions of the job.
      Ads for the online program...
    • (Read more)   top ... level of assistance is a key reason that SNHU.s online programs have extremely high Net Promoter Scores (9.6 out of 10) and a graduation rate.about 50%.topping that of virtually every community college (and far above that of costlier, for-profit rivals, which have come under fire for low graduation rates).
      SNHU has been open with would-be competitors, offering tours and visits to executives...
    • ( SNHU, WOULD-BE )  top
    • (Read more)   top
      SNHU has been open with would-be competitors, offering tours and visits to executives from other educational institutions.
    • ( SNHU, WORLD_REPORT )  top
    • (Read more)   top
      A good case in point is Southern New Hampshire University, which has been lauded by U.S. News & World Report (and other publications) as one of the most innovative colleges in America. After enjoying a 34% compounded annual growth rate for six years, SNHU was closing in on $535 million in annual revenues at...
    • ( SNHU, UNWITTINGLY )  top
    • (Read more)   top
      Many organizations have unwittingly designed innovation processes that produce inconsistent and disappointing outcomes.
    • ( SNHU, SCHOOL )  top
    • (Read more)   top But what it has done, with laser focus, is ensure that its hundreds and hundreds of processes are tailored to the job students are hiring the school for.
      Many organizations have unwittingly designed innovation processes that produce inconsistent and disappointing outcomes
    • ( SNHU, REVENUES )  top
    • (Read more)   topAfter enjoying a 34% compounded annual growth rate for six years, SNHU was closing in on $535 million in annual revenues at the end of fiscal 2016.
      Like many similar academic institutions, SNHU once struggled to find a way to distinguish itself and survive
    • ( SNHU, REORIENTED )  top
    • (Read more)   top
      Ads for the online program were completely reoriented toward later-life learners.
    • ( SNHU, PHONE )  top
    • (Read more)   topSo responding to a prospective student.s inquiry with a generic e-mail 24 hours later would often miss the window of opportunity. Understanding the context, SNHU set an internal goal of a follow-up phone call within eight and a half minutes. The swift personal response makes prospective students much more likely to choose SNHU.
      What obstacles must be removed.
      Decisions about a prospect.s...
    • ( SNHU, OBSTACLES )  top
    • (Read more)   top The swift personal response makes prospective students much more likely to choose SNHU.
      What obstacles must be removed.
      Decisions about a prospect.s financial aid package and how much previous college courses would count toward an SNHU degree were resolved within days instead of weeks or months.
      What...
    • ( SNHU, NET_PROMOTER_SCORES )  top
    • (Read more)   top This unusual level of assistance is a key reason that SNHU.s online programs have extremely high Net Promoter Scores (9.6 out of 10) and a graduation rate.about 50%.topping that of virtually every community college (and far above that of costlier, for-profit rivals, which have come under fire for low graduation...
    • ( SNHU, LEARNERS )  top
    • (Read more)   top
      Ads for the online program were completely reoriented toward later-life learners.
    • ( BUYERS )  top
    • (Read more)   top... out, often hinged on a family member.s willingness to take custody of a clunky piece of used furniture. That realization helped Moesta and his team begin to grasp the struggle potential home buyers faced. .I went in thinking we were in the business of new-home construction,. .But I realized we were in the business of moving lives.. With this understanding of the job to be done, dozens...
    • (Read more)   top... individual really seeks to accomplish in a given circumstance. But this goal usually involves more than just a straightforward task; consider the experience a person is trying to create. What the condo buyers sought was to transition into a new life, in the specific circumstance of downsizing.which is completely different from the circumstance of buying a first home. The circumstances are more important...
    • (Read more)   top ... girls, the dolls provide a rich opportunity to engage their imaginations, connect with friends who also own the dolls, and create unforgettable memories with their mothers and grandmothers. For parents.the buyers.the dolls help engage their daughters in a conversation about the generations of women that came before them.about their struggles, their strength, their values and traditions. American Girl founder...
    • ( JOBS )  top
    • (Read more)   top ... can often go well beyond just offerings from companies.) This insight emerged over the past two decades in a course taught by Clay at Harvard Business School. HBR, December 2005.) The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation.which at its core is about competitive responses to innovation: It explains and predicts the behavior of companies...
    • ( CONDO )  top
    • (Read more)   top... hypothesized, was not a feature that the construction company had failed to offer but rather the anxiety that came with giving up something that had profound meaning. The decision to buy a six-figure condo, it turned out, often hinged on a family member.s willingness to take custody of a clunky piece of used furniture. That realization helped Moesta and his team begin to grasp the struggle potential...
    • (Read more)   top The company also focused on easing the anxiety of the move itself: It provided moving services, two years. worth of storage, and a sorting room within the condo development where new owners could take their time making decisions about what to discard. The insight into the job the customers needed done allowed the company to differentiate its offering...
    • (Read more)   top... individual really seeks to accomplish in a given circumstance. But this goal usually involves more than just a straightforward task; consider the experience a person is trying to create. What the condo buyers sought was to transition into a new life, in the specific circumstance of downsizing.which is completely different from the circumstance of buying a first home. The circumstances are...
    • (Read more)   top ... were competing not against other new condos but against the idea of no move at all. Good innovations solve problems that formerly had only inadequate solutions.or no solution. Prospective condo buyers were looking for simpler lives without the hassles of home ownership
    • ( EDUCATION )  top
    • (Read more)   top The university.s longtime bread-and-butter strategy had relied on appealing to a traditional student body: 18-year-olds, fresh out of high school, continuing their education. Marketing and outreach were generic, targeting everyone, and so were the policies and delivery models that served the school. SNHU had an online .distance learning
    • (Read more)   topas president Paul LeBlanc describes it. Yet it had attracted a steady stream of students who wanted to resume an aborted run at a college education. Though the online program was a decade old, it was treated as a side project, and the university put almost no resources into it. On paper, both traditional and online students might look similar
    • (Read more)   topOn average, online students are 30 years old, juggling work and family, and trying to squeeze in an education. Often they still carry debt from an earlier college experience. They.re not looking for social activities or a campus scene
    • ( SCHOOL )  top
    • (Read more)   top Some surface unpredictably (dress for an out-of-town business meeting after the airline lost my suitcase); some regularly (pack a healthful lunch for my daughter to take to school). When we buy a product, we essentially .hire. it to help us do a job. If it does the job well, the next time we.re confronted with the same job, we tend to hire that product again
    • (Read more)   top The university.s longtime bread-and-butter strategy had relied on appealing to a traditional student body: 18-year-olds, fresh out of high school, continuing their education. Marketing and outreach were generic, targeting everyone, and so were the policies and delivery models that served the school. SNHU had an online .distance learning
    • (Read more)   top ... back tears as his young son chirps, .Congratulations, Daddy!. But perhaps most important, SNHU realized that enrolling prospects in their first class was only the beginning of doing the job. The school sets up each new online student with a personal adviser, who stays in constant contact.and notices red flags even before the students might
    • (Read more)   top But what it has done, with laser focus, is ensure that its hundreds and hundreds of processes are tailored to the job students are hiring the school for. Many organizations have unwittingly designed innovation processes that produce inconsistent and disappointing outcomes
    • ( PRODUCT )  top
    • (Read more)   top Some surface unpredictably (dress for an out-of-town business meeting after the airline lost my suitcase); some regularly (pack a healthful lunch for my daughter to take to school). When we buy a product, we essentially .hire. it to help us do a job. If it does the job well, the next time we.re confronted with the same job, we tend to hire that product again
    • ( COLLEGE )  top
    • (Read more)   topas president Paul LeBlanc describes it. Yet it had attracted a steady stream of students who wanted to resume an aborted run at a college education. Though the online program was a decade old, it was treated as a side project, and the university put almost no resources into it. On paper, both traditional and online students might...
    • (Read more)   top On average, online students are 30 years old, juggling work and family, and trying to squeeze in an education. Often they still carry debt from an earlier college experience. They.re not looking for social activities or a campus scene. They need higher education to provide just four things: convenience, customer service, credentials, and speedy completion times
    • (Read more)   top ... personal response makes prospective students much more likely to choose SNHU. What obstacles must be removed. Decisions about a prospect.s financial aid package and how much previous college courses would count toward an SNHU degree were resolved within days instead of weeks or months. What are the social, emotional, and functional dimensions of the job. Ads for the online program...
    • (Read more)   top ... level of assistance is a key reason that SNHU.s online programs have extremely high Net Promoter Scores (9.6 out of 10) and a graduation rate.about 50%.topping that of virtually every community college (and far above that of costlier, for-profit rivals, which have come under fire for low graduation rates). SNHU has been open with would-be competitors, offering tours and visits to executives...